living from paycheck to paycheck before the economic crisis, and whether you are white, black, red, brown, or yellow, you want to see some more green, so we think that financial dignity and financial literacy is a new civil rights issue. you don't understand the language of money, and you don't have a bank account, you're an economic slave. >> ambassador, what made you get involved in the project? >> dr. king's mission was to redeem the soul of america from the triple evils of racism, war, and poverty. >> that's more than a government proposition, and we found that we had to involve everybody in the free enterprises, and that was more money available in the free enterprise system. if we learn the language of money, as john says, and how the system works. >> how exactly what do you offer in terms of what i read from your website, there's literacy pramdz, there's help with credit, there's all kinds of things, right, for both the younger generations and adults. >> i mean, atlanta is the only international city in the south arguably because this man brought $70 billion worth of investments fr